Innovate + Facilitate

These are the two magic ingredients needed to make any project a success.

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Productivity AI

If you're not using AI every day you're falling behind - let me share what I've learnt so far.

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Founder Mode

Over 50 tech startups and indie projects since 2002. Each one a lesson in what works, and what doesn't.

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Not just experiments

Real AI solutions solving real problems. Each project is carefully crafted to push the boundaries of what's possible.

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Who am I?

I'm Matt Shelley, a strategist and consultant who bridges the gap between business and AI. I've built multiple successful ventures, including a £6 billion loan platform, by combining sharp marketing insight with cutting-edge technology. Each project, successful or not, has sharpened my expertise in what truly drives business growth.

Total Projects

Successful

Failed

Ongoing

Total Revenue

£19.8M

Total Costs

£209.7K

Today, I help ambitious founders transform their potential through AI integration, smart marketing strategies, and battle-tested business insights. If you're ready to scale your productivity intelligently, let's talk.

Let's start with a conversation

Our first chat is always free - let's talk about where you want to go and how we can get there together.

Strategy

Dragons in the Details

Why 65% of business partnerships implode - and how to avoid being next.

AI's Golden Paradox

How AI tools are both simplifying and complicating the indie hacker's path to success.

Flying Solo, Powered by Code

No-code tools help solo founders outperform technical co-founders by 163% in 2024.

AI

Code's Final Commit

Traditional developers face extinction as AI Directors emerge to replace human coders.

The AI Regulation Tango

Three major economies clash over AI rules, reshaping tech's future.

China's AI Dragon Awakens

DeepSeek's game-changing AI tech sends Nvidia stock plummeting $600B in a day.

Code, Craft, and Crisis

Why developers really resist AI - it's not about the tech.

Stories

Gallery

Mountain Light's Revelation

Technical consultant's dawn video shoot reveals an unexpected new career path.

Mountain Light, Perfect Bite

Volcanic mists and golden sunlight create food photography magic in Bali's highlands.

Pride Behind the Lens

Photographer's assumptions shatter during Singapore jewellery shoot, revealing deeper truths.

Purple Light, Perfect Chaos

Trading Singapore's glass towers for Bali's soul changed more than just the view.

When Fashion Met Fate

Last-minute fashion shoot turns crisis into career-defining triumph in Singapore's heat.

The Perfect Light Chase

Sprinting after golden hour in six-inch heels changed this photographer's career.

Need a technology co-pilot?

From AI integration to finding the right developers
I'll help you make smarter tech decisions.

Let's start with a conversation