Founder Mode

I started my journey as a tech entrepreneur in 2002. Since then, I've built over 50 tech startups and indie projects. Here are some of the projects I've worked on.

Founder

My most interesting projects

Once you start solving problems for yourself - you never quite see the world the same. Here are the projects that deserve a special mention.

TitleStartProfit
Outcome
Online Secured LoansMar 2004£19.1M
Launch That WebsiteMay 2015£183.3K
MemberDeckJan 2020£93.5K
Bright Island Digital AgencyJun 2002£82.0K
InterceptMar 2017£52.0K
TeeSpring HustleMar 2015£1,650
Salmoni Behaviour IntelligenceMar 2005£0
ElraJun 2024-£240
Boiler FundJun 2017£43.0K
Lemon Fresh EmailMar 2020£2,300
Perceptive.ioJun 2014£1,760
MakeContactJun 2017-£4,400
Be More DeviousOct 2021-£400
Conclave SocialApr 2021-£180
Reheat EmailMar 2018-£120
FinellaNov 2014-£200

You might want to read this

The internet wasn't just a technology—it was a frontier. In 1995, I found myself captivated by a fellow student's university project, watching data flow between a web page and a server in what seemed like pure magic. While others saw complexity, I saw possibility.

At the time, I was deep into AI studies, but the technology felt frustratingly limited. Computers lacked the power to truly transform our world.

Then came the web—an unlimited canvas of potential.

The Dotcom era exploded around me, and I dove in headfirst. Fresh out of university, I worked with top British companies, helping them stake their claim in this new digital landscape. Millions were spent building elaborate web forms, and only the wealthy could afford our services. But I saw something different. Where others saw barriers, I saw an opportunity: I could build websites for free.

This wasn't just a technical revelation—it was a psychological breakthrough.

There were no rulebooks, no templates. Just a few O'Reilly manuals with cryptic animal illustrations, offering dry guidance through a technological wilderness. Success demanded something more: pure innovation and relentless exploration. Each failure wasn't a setback, but a masterclass in understanding digital dynamics.

By 2004, I had transformed those lessons into dominance in the UK online home loan sector. AI was always my underlying passion—a smoldering ember waiting to ignite.

Machine learning had been my quiet companion over the years, helping me solve simple natural language processing tasks. But 2022 marked a true inflection point. The landscape of artificial intelligence shifted dramatically, revealing a new frontier as wild and promising as the early internet days.

Today, I'm deeply invested in "Agentic AI"—a realm where technology meets human creativity in ways we're only beginning to understand. My current website stands as a testament to this vision: built entirely using AI, with content generated through voice interactions, no human intermediary required.

What I bring to clients isn't just technical expertise. It's decades of sales and marketing wisdom, combined with cutting-edge technological intuition. Each conversation, each project is a journey into the unknown—much like those early days of web exploration.

Where will this take us?

Let's start with a conversation

Our first chat is always free - let's talk about where you want to go and how we can get there together.